Cause-Based Marketing As Your Differentiator In A Competitive Marketplace
Marketing right now is tired. The culture is changing. The way people think is changing. Ad spend and cost per lead keeps going up. Are you investing in ads? Are you getting worse and worse results? People may like you, but if they trust you they’ll do business with you.
Cause-based marketing allows you to build trust fast. The faster you build trust the faster you get the results you want in your business.
Cause-based marketing is a new approach. It is a natural solution for getting results and closing organic leads. It is your opportunity to start competing at a new level, start generating leads and start generating relationships that really mean something.
We are Nina Gutierrez and Jessica Gutierrez, Co-Founders of Feel Good Profits. We believe in a purpose-driven life with intention and the power to give back.
Giving back doesn’t have to be about spending more – it is simply about spending differently. The great thing is you can do it for birthdays, holidays, and a variety of other occasions! In today’s episode we dive into cause-based for consumers. We discuss why we shop cause-based businesses and share two of our favorite brands for gift-giving: Pura Vida and The Giving Keys.
Are you leveraging your Instagram highlights to help showcase your brand? In today’s episode we break down sharing content in your Instagram highlights vs “The Feed” and why leaning into highlights is a great way to share how your brand has been giving back. We take a closer look at Harry’s and how this brand utilizes various features of their social profile to bring awareness to their greater mission.