What is cause-based marketing? If you don't know - now you will! In this episode we break down how and why this marketing strategy is critical to building and growing brand loyalty and how you can utilize giving back to sustain an engaged audience on social media platforms. How do you build trust? [fusebox_track_player url="https://traffic.libsyn.com/secure/feelgoodprofits/EPISODE_1__The_1_Misconception_In_Cause-Based_Marketing__Why_You_Should_Be_Giving_Back.mp3" social="false" download="false"]