August 31, 2020
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Trying to establish yourself in a competitive marketplace? In this episode we’re breaking down how 5 companies in one vertical use cause-based marketing as their differentiator in an already saturated industry. With varying strategies and alignments, we showcase who is doing what and how they are conveying their messaging across their social platforms. P.S. Today’s episode may also have you ready to try out a new coffee roast.
August 28, 2020
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Giving back doesn’t have to be about spending more - it is simply about spending differently. The great thing is you can do it for birthdays, holidays, and a variety of other occasions! In today’s episode we dive into cause-based for consumers. We discuss why we shop cause-based businesses and share two of our favorite brands for gift-giving: Pura Vida and The Giving Keys.
August 24, 2020
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Are you leveraging your Instagram highlights to help showcase your brand? In today’s episode we break down sharing content in your Instagram highlights vs “The Feed” and why leaning into highlights is a great way to share how your brand has been giving back. We take a closer look at Harry’s and how this brand utilizes various features of their social profile to bring awareness to their greater mission.
August 17, 2020
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We’re discussing Orange County based yoga wear company Goldsheep Clothing and how their efforts at the start of the Covid-19 Pandemic inspired brand loyalty. We break down how a quick pivot in production and harnessing authentic social messaging and engagement allowed them to broaden their organic reach and convert followers into sales during this tenuous time for businesses.
August 10, 2020
What is cause-based marketing? If you don't know - now you will! In this episode we break down how and why this marketing strategy is critical to building and growing brand loyalty and how you can utilize giving back to sustain an engaged audience on social media platforms. How do you build trust?
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