EPISODE 1: THE #1 MISCONCEPTION IN CAUSE-BASED MARKETING & WHY YOU SHOULD BE GIVING BACK

What is cause-based marketing? If you don’t know – now you will! In this episode we break down how and why this marketing strategy is critical to building and growing brand loyalty and how you can utilize giving back to sustain an engaged audience on social media platforms. How do you build trust?

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EPISODE 5: CAUSE-BASED MARKETING AS YOUR DIFFERENTIATOR IN A COMPETITIVE MARKETPLACE

Trying to establish yourself in a competitive marketplace? In this episode we’re breaking down how 5 companies in one vertical use cause-based marketing as their differentiator in an already saturated industry. With varying strategies and alignments, we showcase who is doing what and how they are conveying their messaging across their social platforms. P.S. Today’s episode may also have you ready to try out a new coffee roast.

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EPISODE 4: HOW CONSUMERS CAN GIVE BACK WITHOUT SPENDING MORE

Giving back doesn’t have to be about spending more – it is simply about spending differently. The great thing is you can do it for birthdays, holidays, and a variety of other occasions! In today’s episode we dive into cause-based for consumers. We discuss why we shop cause-based businesses and share two of our favorite brands for gift-giving: Pura Vida and The Giving Keys.

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EPISODE 3: INSTAGRAM HIGHLIGHTS vs. THE FEED

Are you leveraging your Instagram highlights to help showcase your brand? In today’s episode we break down sharing content in your Instagram highlights vs “The Feed” and why leaning into highlights is a great way to share how your brand has been giving back. We take a closer look at Harry’s and how this brand utilizes various features of their social profile to bring awareness to their greater mission.

Hosts

Nina Gutierrez

I first fell in love with volunteering and giving back through my Dad, as a firefighter his entire job revolved around helping others. I started volunteering with different causes in high school and never stopped!

Jessica Gutierrez

Like Nina, I found giving back through our Dad and it shaped my entire life. I rescued my first pup seven years ago and animal rescue quickly became a huge passion alongside our work Coaching Special Olympics.

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