We’re discussing Orange County based yoga wear company Goldsheep Clothing and how their efforts at the start of the Covid-19 Pandemic inspired brand loyalty. We break down how a quick pivot in production and harnessing authentic social messaging and engagement allowed them to broaden their organic reach and convert followers into sales during this tenuous time for businesses.
What is cause-based marketing? If you don’t know – now you will! In this episode we break down how and why this marketing strategy is critical to building and growing brand loyalty and how you can utilize giving back to sustain an engaged audience on social media platforms. How do you build trust?
Hosts
Nina Gutierrez
I first fell in love with volunteering and giving back through my Dad, as a firefighter his entire job revolved around helping others. I started volunteering with different causes in high school and never stopped!
Jessica Gutierrez
Like Nina, I found giving back through our Dad and it shaped my entire life. I rescued my first pup seven years ago and animal rescue quickly became a huge passion alongside our work Coaching Special Olympics.
